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AMO

AMO was founded in 2014 with a fearless spirit and determined objective to embolden the modern woman through thoughtful styling. The Los Angeles-based brand, offering both denim and apparel, was started by denim veterans Kelly Urban and Misty Zollars, who as women, get what women want out of their daily wardrobe. Amo, simply translated, is the Latin root word for love. It’s the creators' love and passion for clothing, and essentially for women, that is at the foundation of the label.

 



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